Tech Marketing Recap: ArtMap Inc.’s Spring Companies

A look back on an inbound marketing agency’s first quarter (Spring 2015)

Excited to share ArtMap Inc’s. first quarter recap, and more insight about the companies we worked with this spring 2015. ArtMap Inc. aspires to find the most talented, driven and teamable entrepreneurs in our networks… and beyond! I want to spend my time with people who get “it.”

How are the 5 questions I, as a marketer, evaluate in each prospective tech company, and consider these questions in the company details below:

  1. what’s the product quality?
  2. what’s the team quality and distribution?
  3. who ‘believes’ in the team, i.e. funding, advisors, customers, advocates?
  4. how does the company help which specific people?
  5. and, why does their market opportunity excite me?

Here are the companies ArtMap Inc. worked with this past spring: Knowtify, Teamable, Zoomforth, Aspired Steps & C.how.


Knowtify Header

What’s Knowtify? The Engagement Marketing Platform.

The Knowtify People:

Knowtify has 2 founders, one is tech facing (former Lead Developer at Saygent & Sr. Developer at Kosmix) and one is business facing (former Traackr Co-Founder & Chief Customer Officer). Plus, they hired an up and coming designer who can also play bass (Lenny Hu):


Seed Round + TechStars Program (experience here)

Notable Advisors:

Who Knowtify Helps:

Software businesses looking to market to their existing customers. Engagement is the lifeblood of any software business; engage your users, and the long-term customer lifetime value will follow.

Common job titles: product marketer, growth marketer, product manager, emotionally intelligent marketer, VP marketing, or CMO.

Why I’m Excited About Market Opportunity:

Customer communication is increasing moving from quantity to quality. By uniting in app activity with customer communication Knowtify can lead the engagement marketing movement.

How to Knowtify:

Knowtify is a freemium model with pricing based on contacts entered and messages sent. You can request a demo.

Engagement marketing goes beyond email communication. For web applications looking to offer an notification inbox for their users, join the betalist of their new feature to plug into your app, Inbox by Knowtify.



Teamable header

What’s Teamable? The Employee Referral Solution

The Teamable People:

I took a more hands on role with Teamable as their Head of Marketing. Teamable has a 4 person founding team and has hired their first 8 employees, who all have technical skillsets. They have one of the up and coming tech teams in Armenia. The founding team:

Funding: Large Private ‘Seed’ Round

Notable Advisors:

  • Chris Fry, former Salesforce & Twitter VP of Engineering
  •  Raffi Kirkorian, Former Twitter VP of Engineering and current Uber Engineering Lead

Who Teamable Helps:

The employee network is the most valuable tool for anyone who hires consistently, and everyone else in the organization can benefit from Teamable by referring (and collecting referral fees) for the people in your network that the company actually wants to meet.

Job titles of buyers: Directors of Talent Acquisition, VPs of HR, Recruiters, Talent-centric Companies, & Department Heads.

Why I’m Excited About Market Opportunity:

Employee referrals are the best source of hire and the social graph provides more information than ever before to increase quantity and quality of employee referrals.

Teamable has the technical chops and intuitive workflow to make a dent in the recruitment technology market. Plus, I’m really enjoying supporting the rising tide of Armenian tech startups.

How to be Teamable:

Request Demo. Philosophically, you can be Teamable by working with the people who maximize your talents.



Zoomforth Header

What’s Zoomforth? Recruitment Marketing for the Visual Era

Founders + Team:

Zoomforth has 2 founders, one is tech facing (former top engineer for Radius Intelligence) and one is business facing (former Associate at Total Impact Capital):

The team totals 9 people, having made its first sales, customer success and marketing hires this past spring.

Funding: $1,400,000 led by Crosslink Capital, and previously 500Startups.

Notable customers:

Who Zoomforth Helps:

Zoomforth helps talent acquisition professionals, with no tech or design skills, quickly gather photos and recruitment videos and build beautiful, on-brand web pages that immediately show what makes you different: your people, the visual stories of why your work matters, how your workplace culture shine and what makes your environment thrive.

Common job titles: Employment Brand Managers, Head of TA, VP HR, Recruiter, Department Heads, and Recruiting Managers.

Why I’m Excited About Market Opportunity:

There is so much to quality recruitment marketing between a job ad and a career page. When you think of talent acquisition like marketing, it’s very clear that medium and large companies demand more recruitment marketing landing pages and better recruitment email nurturing.

How to Zoomforth:

Demo Zoomforth. They’re an awesome team to meet!


Aspired Steps

Aspired Steps Header

What’s Aspired Steps? DIY Almanac App

Founders + Team:

Zen Cachola was formerly Yelp’s top salesperson from 2008-2012.  Now an investor in Lyft and Zenefits, her vision is to empower users to earn through collective learning.  Technical Cofounder, Sahil Miglani was formerly Yahoo & Brit+Co’s top iOS developer.  Currently working on Pinterest’s iOS app, Sahil’s mission is to one day build a mobile-first app that allows users to learn compressed knowledge efficiently.  In charge of content and social media is Alex Auch, who is a retired Air Force veteran that worked on military electronics.  He is Aspired Steps resident growth hacker.

Funding:  Bootstrapped + Kickstarter Campaign

Notable Advisors:

Who Aspired Steps Helps:

Aspired Steps empowers DIY experts, makers, students and life hackers to earn through collective learning. The app offers the ability to crowdfund small pieces of instructional content.

The community consists of teachers, students and ‘do-it-yourselfers,’ who contribute and consumer instructional guides in relevant categories. Aspired Steps helps 3 types of users:

  1. Teachers and other experts in their field or hobby, who need help with digital word of mouth.
  2. A community of do-it-yourself students looking to learn new skills.
  3. Aspiring individuals, who are looking to change careers or expand their trade of experience.

Why I’m Excited About this Market Opportunity:

Content! At a high level, It’s a budding marketplace for “practical education,” which is divided into easily consumable steps. It’s exciting to give nontraditional educators the ability to crowd fund their quick-to-achieve guides .

How to Aspired Steps:

Join the beta list today! Philosophically, you take aspired steps by learning something new everyday.



Chow Header

What’s c.how? The Corporate Social Responsibility Platform


Engineer Jay Zalowitz & myself (David Smooke). For awhile, Jay’s been one of my favorite life hack companions. Over Anchor Steams at Columbus Cafe, we agreed we could be doing more to give back.


  • Bootstrapped

Notable Advisors:

Who c.how Helps:

The secret sauce to compounded social good is integration with business routine. C.how is a B-Corp that integrates corporate social responsibility into existing corporate purchasing behavior.

For-profit companies do not prioritize building technology that gives back to the local community. The strength of nonprofit companies is not building technology. We want to bridge the gap, and our first tech tool in our journey is a search engine to find 2.3 million nonprofit businesses.

How to c.how:

Order lunch through c.how and we’ll donate the the catering profit margin to fight local food insecurity. Email David@C.How to join our beta list.

You can also make a submission to our upcoming C.S.R. blog about how to augment the line between social good and profitability.

Why I’m Excited About c.how Market Opportunity:

It’s tech for good, where success is measured in lives improved and not dollars made.


My goal is to accelerate great teams. If you have great tech, people believing you, and are looking to move your opportunistic startup marketing into sustainable tech marketing, I want to work with you. In Equity Hours you can learn about terms to work together, and the future of strong employment relationships in general.

For the summer and into the fall, I have more exciting upcoming initiatives. To scale my marketing efforts, I’ve partnered a stealth mode marketing startup, RAW.marketing in order to take on a growing list of partners that now includes CoinTent and more. In the hiring department, I’ve continued leveraging my preferred list of outsourcers, and more importantly, I have brought on one of favorite bar storytellers, John Marshall, to expand the reach and variety of my companies’ stories.  Also to stay sane, creative, and balanced, I started a poetry album with Haberdasher‘s lead singer (“Dogs of War” Poetry Album Preview).

Lastly for you creative readers out there, we launched a medium publication: “ART + Marketing.” In a month, we achieved 2,400+ subscribers and 40+ contributors, including Investor Jason Lemkin, Tech Journalist / Consultant Simon Owens, and Fedora CEO Ankur Nagpal. More to come. Always be producing. Talk soon.


Interested in putting your cool story on the map?

Interested in joining ArtMap Inc.?


Kind Regards,


David Smooke

Founder & Partner, ArtMap Inc.


P.S. Photo Credit. Like, Tweet, Walk, Talk Inbound Marketing, or share a comment below.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>